Visual merchandising is the activity of promoting sales of goods, especially by their presentation in a retail store. This includes combining products, environments, and spaces into a stimulating and engaging display to encourage sales. It has become such an important element in a retail store that it requires the support of the whole retail team; from store planning personnel and senior management to the retail merchandising managers, buyers, the visual merchandising team, retail merchandising personnel and the store sales staff.

Visual merchandising starts with the store planning. We help your management team to decide on the store design which reflects the products the store is going to sell and how to create a warm and welcoming atmosphere for its potential customers in order to drive sales and profits.

Many elements are used by our retail merchandisers in creating displays including colour, lighting, space, product information, as well as technologies such as  in store radio channels, video and interactive point of sale systems

The main principle of retail merchandising is that it is intended to increase sales.

Visual merchandising is one of the final stages in trying to set out a store in a way that customers will find attractive and appealing and it should follow and reflect the principles of the stores' image. Visual merchandising is the way goods for sale are displayed in the most attractive manner with the end purpose being making a sale.

In today’s challenging economy, store owners may avoid a professional store design and visual merchandising process because they fear unmanageable costs, but in reality, visual merchandisers can help economise by avoiding costly mistakes. With the guidance of a retail merchandising professional, a retailer can eliminate errors, saving time and money.

Our visual merchandisers are there, not to impose ideas, but to help clients plan and implement their own store style and image.

For more information, contact us by telephone 0191 5172800 or e-mail info@solobusiness.co.uk

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